Your business doesn't have a content problem. 


It has a storytelling problem. 

Your story is your strategy. 

Find it, tell it, and use it to build the Instagram presence your business deserves.

Lifetime access

18 modules + bonus

Workbook for every module

Self-paced learning

You're not failing because of the algorithm.

You're posting consistently but hearing nothing back.

You sit down to create content and don't know what to say. 

You think your story isn't interesting enough. 

You're throwing content at Instagram hoping something sticks.

Here's what nobody tells you: it isn't the algorithm, the hashtags, or the posting time. It's the foundation. You're posting before you've worked out who you are, who you're talking to, and why anyone should care.

Facts tell. Stories sell. 
Find Your Story starts somewhere different. It starts with you.

Is this you?

Personal trainer 

Salon owner 

Life coach 

Florist 

Therapist 

Aspiring creator 

Women in business 

Founder 

Independent travel agent

Photographer

You'll recognise yourself if:

You post and hear nothing back 

You know you should be more consistent but you don't know what to actually say 

You don't think your story is interesting or worth sharing 

You've looked at other courses and felt like they were full of tactics, not real strategy 

You've tried to show up on camera and it feels uncomfortable and performative 

You're busy, genuinely, and you don't have unlimited time to throw at content

Why this is different...

Most content courses give you tactics. What to post, when to post it, how many hashtags to use. You try it and it doesn't work, because the foundation was never there. 


Modules 1 to 5 of Find Your Story exist before you create a single piece of content, on purpose. 


And this isn't built by someone who read a book about storytelling. 

I know storytelling from every angle: on screen, in a boardroom, on a phone, and in a business that actually sells. 

I trained as an actress for 15 years. TV, film, radio. Hollyoaks, BBC dramas, ITV. I even ended up on a billboard in Times Square. Alongside that I spent years training doctors in communication skills, studying the psychology of why people listen, connect, and make decisions. 

Then in 2020, my daughter was born. The pandemic hit. The acting world shut overnight, no income, no industry to go back to. So I picked up my phone and started doing the only thing I knew how to do: telling stories. 

Within months I had clients. Within three years I had a six-figure agency. 

Social Flo wasn't a business plan. It was instinct. Find Your Story is everything I know, rebuilt as a system you can actually use. I've run social for an Oscar-winning film production company, and shot creator campaigns for Vauxhall, Oral B, Pampers and Fenty. I work with creators in the 250k to 750k follower range. I'm not teaching theory. I'm teaching what's working at the level most people aspire to reach. 

15 years trained in storytelling. 6 years building it into a six-figure agency. Now I'm teaching it to you.

What you'll be able to do after Find Your Story

Stop posting to fill a gap. Start posting with purpose.

"70k new followers in 2 years. 6M people reached." - Lucy-Jo Hudson

Know exactly what to post 

Create content in less time 

Build trust with your audience

Sell without feeling salesy 

Have a clear content strategy

What to expect:

Before Find Your Story

Posting consistently but getting nothing back. 

Showing up but not growing. 

Knowing something needs to change but not knowing what. 

Feeling like you don't have a story worth telling. 

Watching others show up with confidence and wondering what they know that you don't.

After Find Your Story

A clear story, in two formats. 

A content framework you can use for every platform. 

A posting rhythm you can actually stick to. 

Confidence that people know who you are and what you do. 

Posting with purpose, not to fill a gap.

What's inside:

Self-paced. Yours for life. Work through it in your own time, on your own schedule. 

FOUNDATIONS: MODULES 1-5

01

Find Your Story

Your origin story, in two formats.

02

Know Who You're Talking To

The one woman rule.

03

Content Pillars + The Umbrella Word

The framework that holds your content together.

04

Your Brand Identity

Consistent and recognisable, without a designer.

05

Consistency

What it actually means, and the system that makes it sustainable.

TOOLKIT: MODULES 6-18

06

Understanding the Algorithm

What actually matters, and what to ignore.

07

The Storytelling Framework

Hook, Context, Tension, Shift, Takeaway, used for everything.

08

Filming and Creating Content

Confidence on camera, even if it terrifies you right now.

09

Your Content Calendar

Plan a week in 30 minutes.

10

Growth

Hashtags, SEO and Community

11

The Selling Technique

The PETS framework, sell without feeling like you're selling.

12

Hooks

50+ ready to use, plus the system to write your own.

13

Captions That Convert

Write captions that actually move people to act.

14

Reels

What to make and how to keep momentum.

15

Stories

Your selling best friend.

16

Carousels

Your storytelling workhorse.

17

Insights, Analytics and Repurposing

Make your existing content work harder.

18

You're Ready: Graduation

Wrap-up and where to go next.

PLUS YOUR FIRST 30 ACTION PLAN, AND ONE BONUS ON TOP

INCLUDED IN YOUR COURSE

First 30

Step-by-step, day by day.

Your first 30 days after the course, mapped out for you. One action a day, pulling from everything you've just learned, so you're never sat there wondering what to actually do next.

BONUS USUALLY £67

The Series

Video + Workbook

How to build a 30-day series with a real destination, the kind that stops people mid-scroll, gets saved, shared and talked about, not just another month of one-off posts. Includes the Find Your Series worksheet to help you land on the right one for you.

Every module comes with a workbook. Real exercises, the same questions I ask my own clients before I ever 

build them a strategy.

What people are already saying...
The four things holding you back:

"I don't have a story worth telling." 


Everyone says this. No one believes it once they've done Module 1. Your story is already there, you're just too close to see it. Real always wins on Instagram.


The women who say "I don't have a story" are always the ones who make me cry by the end of Module 1.

"I don't have time."


You don't have time to keep posting content that isn't working. This course gives you a system, so the time you already spend works harder. It's self-paced.


You're already spending time on Instagram. This just makes that time count.

"I've bought courses before and nothing changed."


That's fair. Most courses give you tactics without a foundation. Modules 1 to 5 exist before you create a single piece of content. It is now.


The reason other courses didn't work isn't you. It's that they started at step 4. We start at step 1.

"I'm not confident on camera."


Nobody is, at first. Module 8 is built for this. And the people you're worried about watching aren't your ideal client anyway. Your content is for her, not them.


The people whose opinions you're worried about aren't your ideal client. Stop making content for them.

What people are already saying...
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You already know how to run a business. You're good at what you do. This isn't about becoming someone else online. 


It's about finally showing the woman who's already there, the one with the story, the expertise, and the thing that makes you different, doing it in a way that actually builds trust and brings in business. 

Your story is your strategy. Find it, tell it, and use it.